
Iconic photos from the 1955
Seven
Year Itch starring Marilyn Monroe have since become synonymous with
image of Monroe. Even Barbie Doll offered fans a facsimile. However,
the photo on the left by photographer Bernard Brujo did not make the
cut as director Billy Wilder was fearful of having his movie
censored.
Anna Strasberg, widow of famed acting coach Lee Strasberg, inherited the bulk of the Marilyn Monroe Estate from her late husband. Two years ago, she sued two photo agencies
for licensing images without her permission. Including, Sam Shaw who shot the iconic pictures of Monroe over a subway grate. Strasberg claimed that the images were part of Monroe's intellectual property and
only her heirs should profit. In May, both a California and New York court ruled against her, claiming that the concept of a post-mortem right of publicity did not exist until
1984, so Monroe could not have bequeathed them at the time of her death. Dubbed The Dead Celebrities Act, grants posthumous rights for 70
years. That has made celebrities who died before 1984 fair game for licensing deals without the permission of their heirs.
In
October, California passed a bill that effectively
overrides all previous court decisions and grants
posthumous publicity rights to celebrities who died
pre-1984 to their heirs. It's still unclear what the
net effect of the legislation will be on the disputed
Monroe images. (In
1997 the UK High Court of Appeals ruled
Elvis Presley and other famous dead celebrities as
public domain, meaning that even living stars do not
own their own name or likeness)
1959, the first Barbie
Doll goes on display at the American Toy Fair in New
York City. The eleven inches tall, with a waterfall of
blond hair, Barbie was the first mass-produced toy
doll in the United States with adult features. The
woman behind Barbie was Ruth Handler, who co-founded
Mattel Toys Inc. with her husband in 1945. After seeing
her young daughter ignore her baby dolls to play
make-believe with paper dolls of adult women, Handler
realized there was an important niche in the market
for a toy that allowed little girls to imagine the
future.

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