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Two famous icons James Dean and Levi Jeans
In 1890, Levi Strauss jeans were popular with miners and ranchers. Levi's became a corporation, issuing shares
to employees and members of the Strauss and Stern families. Strauss's nephews, the sons of Fanny and David Stern, now ran
the company business. They took control in 1902, after Strauss's death.
Timeline - History of Levi Jeans
1853: Levi Strauss begins selling dry goods in San Francisco,
California
1873: Levi Strauss & Company sells its first pair of riveted blue
jeans
1912: Koveralls, a denim playsuit for kids is the first product sold
nationally
1935: Levi Strauss & Company introduces its first ladies' blue
jeans
1955: Zippers appear on Levi's jeans for the first time
1974: Company sales reach $1 billion
1981: Robert Grohman the first CEO with no relation to the company's
founders
1985: After 14 years, Levi Strauss once again becomes a private
company
1986: Levi Strauss & Company introduces Dockers a line of casual clothes.
2001: The Company paid $46,000 for a pair of Levi's more than 100 years
old
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