Life, magazine was started in 1936. From the beginning, Life featured a single, huge, bold, powerful black and white picture, framed by Life's stock logo and publication data. On the rare occasions cover lines
appeared however minuscule. Like the caption on this 1939 cover featuring the conductor Arturo Toscanini.
By 1965 Life added captions to the image on the front cover and made bold
political and social visual commentary by commissioning astute photojournalists
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In the 1960's, however, cover typography on major magazines began to break out of the quiet, restrained captions and speak in many varied and bolder voices. As shown by
Esquire and Newsweek 1968, 1973 cover lines regularly appeared in large
type, in color, in striking fonts, and
images were tweaked for added impact
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